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The company also sold to Bergdorf Goodman and Saks Fifth Avenue in New York.

Producing and silk-screening the underwear out of Graham’s loft, Boxer quickly caught on in the Bay Area, and expanded nationally in the late 1980s. Graham was undecided whether to call the company Joe Blow or Joe Boxer, so he asked his housekeeper at the time which she preferred and she said Joe Boxer so he stuck with it. Macy's was the first customer to order the product, and Joe Boxer was born. The Macy’s buyer liked the fabrics the company was producing, and asked them to make some underwear using them. They operated Summ out of their San Francisco loft, manufacturing skinny neckties, selling them to local specialty stores as well as Macy's San Francisco. Their involvement in the punk and new-wave movements inspired his alternative design and marketing instincts. Graham and Goldinger moved to San Francisco in 1980, and started a neckwear and accessory company called 'Summ,' a variation on the name of Howard Hughes's company Summa. Graham returned to Canada in 1979, settling in Vancouver where he created the company “Electricity Design” with his partner Maria Goldinger, producing futuristic architectural clothing, and became a staple of the dynamic arts and music scene.

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As Graham said, “My dresses were really kimonos because I didn’t know how to sew curves.” After Greece, he lived in Stockholm and London where he continued to explore the design, fashion and art world. Graham cites ‘Biz Biz’ as she is known, as inspiring him to first make clothes.Īfter graduating high school, he traveled to Europe and spent six months living on the island of Naxos in Greece, creating simple dresses for the tourist trade. Graham bought a sewing machine at a church auction in rural Alberta when he was 16 and, with the assistance of Elizabeth Sebbelov, he taught himself how to sew. Nick Graham in an early promotional photograph from 1987